A few years ago, I realized I was drowning in tabs, tools, unread newsletters and “productivity hacks” that left me more scattered than productive.

So I started curating — not just tools, but workflows, systems, and questions that helped me work with intention.

If you’ve ever felt the same — scattered, overoptimized, or just mentally fried — this place is for you.

Who I am (and why I care)

I didn’t build Intentrica because I had a perfect system.
I built it because I was falling apart — slowly, quietly, behind a screen full of tabs and a to-do list that never seemed to shrink.

A few years ago, I found myself in a place that looked productive from the outside. I was juggling client projects, planning side ideas, and collecting “smart” tools like they were lottery tickets. But the truth? I was deeply overwhelmed. The more I tried to get things under control, the more things slipped through the cracks. It felt like I was constantly behind — even when I was ahead.

I remember one night sitting in front of my laptop at 1:37 AM. I had six dashboards open, a cold cup of tea next to me, and zero sense of what actually mattered. I wasn’t lazy. I wasn’t stuck. I was just lost in noise — the noise of over-optimization, endless inputs, and the quiet pressure to always be doing more.

There was no breakdown moment. No dramatic burnout. Just a slow erosion of focus and energy, until work started feeling hollow.
What scared me most wasn’t the exhaustion. It was the feeling that I didn’t even know what “done” looked like anymore.

So I started to strip everything back.

I stopped chasing hacks. I paused the productivity rabbit holes. I unsubscribed from newsletters I never read and deleted apps that promised to “change my life.”

Instead, I started asking questions:

And slowly, I began to rebuild.

Intentrica isn’t a platform for experts. It’s a place for the quietly overwhelmed — the people who want to work with their brain, not against it. People who care more about direction than hustle. People who feel like the world is moving too fast, and they’re the only ones pressing pause.

I’m not a coach. I’m not a guru. I’m a guy in his thirties with a design background, a love of systems, and a messy relationship with focus. I’ve spent years experimenting — sometimes obsessively — with digital tools, work rituals, dopamine traps, and mental resets. Not because I had to. But because I couldn’t keep going the way I was.

Most of what you’ll find here came from that process — the questions, the wrong turns, and the moments I almost gave up.

If you’ve ever felt like your mind is full but your attention is fractured…
If you’ve ever closed your laptop and felt like you didn’t actually do anything…
If you’re tired of chasing better and just want to feel clear again —

Wanna say hi?

You can always reach me here — I read every message and try to reply to every message within a few days.

Or subscribe if you like weirdly useful ideas in your inbox from time to time.

Thanks for stopping by.

— Alex